Hi. Welcome to my portfolio.
Hi. Welcome to my portfolio.

What people are saying:

Thanks for your work on this and once again, your copywriter is a genius.

-- Client-side Marketing Manager

I envy her speed as a writer and thinker. Given half an hour and a half-completed brief, Zoë can concoct an email with multiple subject lines and headline pairings, and make it positively sparkle.

She's able to take content that in less talented hands would be parched and transactional, and instead, inject a playful, clever tone that engages audiences and actively drives sales.

-- Creative Director

I think Zoë hung the moon. [Redacted] is a challenging account for creative folks because of how limiting it can be, and Zoë has done remarkably well pushing through personality-driven, fun messaging. She goes a step above in her work on the account. You can really tell she takes pride in what she does.

 -- Account Supervisor

 

Also – the latest round of campaigns looks great and the copy is, as always, perfect.

Marketing Manager

 

You're truly a talented writer and a joy to work with. Already, all our account folks are clamoring to work with you. So, thank you for being awesome - and for making my job that much easier. ;)

-- Associate Creative Director

                                                                                                        

My name is Zoë, and I'm an award-winning senior copywriter with 11 years' experience helping brands and businesses win the day. Please take a look around and let me know if you have questions. Thanks!

Award-Winning Creative

2016 Hermes Gold Award: EDF Summer Kinetic Banner

2016 Hermes Platinum Award: Aflac Industry-Specific Campaign

2016 ADDY Award: Aflac Multi-Touch Direct Mail Campaign

2015 Awards

Other Work

Long-form copy: Greenpeace Impact Self-Mailer
GPF_8701_Offer_SM_071816B.pdf
Adobe Acrobat document [5.0 MB]
Kimpton Hotels 2015 Annual Sale Landing Page
Facebook Feed Ad for Adam & Eve Holiday Promo

DRTV video - concept development and script writing - summer 2016

April 2015 AT&T Email Promo

Digital: Email & Web

Digital: Video Scripts

NSFW: DR video script
Fun, firmly tongue-in-cheek direct response video script pitch for sexy infomercial spoof for sex toy client.
AE D In A Box Script AV.docx
Microsoft Word document [41.6 KB]
NSFW: DR video story boards
Boards for ribald direct response video concept for sex toy client
StoryBoard FINAL.pdf
Adobe Acrobat document [5.6 MB]

Press Releases/Press Kits

Hachette Book Group - Larry King Producer Wendy Walker
TVProducerWendyWalker_PressKit_Producer.[...]
Adobe Acrobat document [45.3 KB]
Simon & Schuster - Howard Books - Debbie Macomber Pitch Letter
DebbieMacomber_PitchLetter_GodsGuestList[...]
Adobe Acrobat document [32.3 KB]
Hachette Book Group - TV Judge Glenda Hatchett - Dare To Take Charge
JudgeGlendaHatchett_PressKit_DareToTakeC[...]
Adobe Acrobat document [61.3 KB]

Magazine Editing & Feature Writing

Newspaper Feature - Star Wars Fans 2005
Star_Wars_Fans.pdf
Adobe Acrobat document [1.2 MB]

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© Phenix Smyth